The short version

Shiv Singh predicted on February 23, 2012: “Mobile marketing will be bigger than TV, Print or any other form of advertising” Verdict: Called it. Global ad spend data shows digital advertising (with mobile as the majority) surpassing TV and print advertising. Mobile-first campaigns are now standard, and mobile ad spend exceeds TV in many markets.

Prediction by

Shiv Singh

On February 23, 2012

“Mobile marketing will be bigger than TV, Print or any other form of advertising”

Follow-up

Global ad spend data shows digital advertising (with mobile as the majority) surpassing TV and print advertising. Mobile-first campaigns are now standard, and mobile ad spend exceeds TV in many markets.

From the High Caliber AI network — see the AI for PR module in the course.