We've Got Receipts

    — Topic —

    Mobile Marketing

    4 receipts tracked • 100% industry hit rate

    — Filed —

    4 receipts on Mobile Marketing

    Browse all →

    RECEIPT #SHIV-S

    FEB 23, 2012

    Called it.

    PREDICTION BY

    Shiv Singh
    “Mobile marketing will be bigger than TV, Print or any other form of advertising”

    FOLLOW-UP

    Global ad spend data shows digital advertising (with mobile as the majority) surpassing TV and print advertising. Mobile-first campaigns are now standard, and mobile ad spend exceeds TV in many markets.

    ORIGINAL SOURCE

    www.youtube.com
    Mobile MarketingAdvertising

    RECEIPT #ERIC-S

    JAN 01, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “The GAID will not be broadly deprecated in 2024. … Given the lack of traction with Privacy Sandbox on Android, I don’t foresee the deprecation of GAID taking place broadly (that is, outside of a test) this year.”

    FOLLOW-UP

    Google did not broadly deprecate GAID in 2024; it continued to be available outside limited Privacy Sandbox tests.

    Mobile MarketingPrivacyAndroid

    RECEIPT #ERIC-B

    JAN 03, 2024

    Called it.

    PREDICTION BY

    Eric Benjamin Seufert
    “In 2024, I expect more mobile advertisers to lean into probabilistic attribution and modeled measurement solutions outside of SKAN, despite the ecosystem’s continued uncertainty.”

    FOLLOW-UP

    Industry coverage and vendor reports from 2024-2025 indicate a clear trend of increased adoption of probabilistic and modeled measurement solutions by mobile advertisers, particularly due to privacy constraints and SKAdNetwork limitations. This aligns with the prediction.

    ORIGINAL SOURCE

    Mobile Dev Memo
    Mobile MarketingAttributionPrivacy