The short version

Tim Armstrong predicted on May 13, 2011: “brand advertising (broad marketing campaigns by larger companies) is going to come online, so I think there's a really incredible business opportunity behind brand advertising.” Verdict: Called it. Throughout the 2010s and into the 2020s, brand-oriented advertising significantly shifted to digital channels, including online video, social media, and native advertising, becoming a major…

Prediction by

Tim Armstrong

On May 13, 2011

“brand advertising (broad marketing campaigns by larger companies) is going to come online, so I think there's a really incredible business opportunity behind brand advertising.”

Follow-up

Throughout the 2010s and into the 2020s, brand-oriented advertising significantly shifted to digital channels, including online video, social media, and native advertising, becoming a major opportunity as predicted.

From the High Caliber AI network — see the AI for PR module in the course.