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    — Topic —

    Digital Transformation

    2 receipts tracked

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    2 receipts on Digital Transformation

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    RECEIPT #ARI-PA

    MAR 17, 2024

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    “According to Ari Paparo in the Marketecture podcast, ‘the investment levels are not what you’d expect for very large companies that are about to get wickedly disrupted.’ According to Paparo’s research: Publicis is spending $325 million over 3 years on a program called Core AI. WPP is spending $317 million in 2024 on a system called IQ.”

    FOLLOW-UP

    AI tools have accelerated, and holding companies are increasing AI-related messaging and initiatives, consistent with Paparo’s thesis that large disruption is ahead and that 2024 spending looked low relative to that risk. However, agencies have not yet been 'wickedly disrupted' meaning the full extent of the prediction is still evolving.

    ORIGINAL SOURCE

    www.bionic-ads.com
    AIAdvertising AgenciesDigital Transformation

    RECEIPT #MARC-P

    APR 02, 2024

    Story still evolving.

    PREDICTION BY

    Marc Pritchard
    ““Overall, Pritchard’s advice for marketers is to get ‘in shape’ for the continuous sprint that marketing has become thanks to transformation across many dimensions. In the same way that AI has sped up advertising, processes and mindsets must reflect acceleration.””

    FOLLOW-UP

    Industry and P&G practices show continued movement toward faster, more continuous marketing cycles, supporting the forecast directionally. It's an ongoing structural shift.

    ORIGINAL SOURCE

    Marketing Dive
    MarketingDigital Transformation