The short version

Tom Henriksson predicted on December 24, 2023: “Expect Walmart to be an aggressive industry consolidator, making strategic acquisitions in 2024 to obtain the ad tech capabilities it requires to continue growing its retail media business.” Verdict: Partially right. Walmart did make one major strategic ad-capability acquisition in 2024 - the $2.3B Vizio deal, completed December 3, 2024 explicitly to grow…

Prediction by

Tom Henriksson

On December 24, 2023

“Expect Walmart to be an aggressive industry consolidator, making strategic acquisitions in 2024 to obtain the ad tech capabilities it requires to continue growing its retail media business.”

Follow-up

Walmart did make one major strategic ad-capability acquisition in 2024 - the $2.3B Vizio deal, completed December 3, 2024 explicitly to grow its advertising business - but the predicted aggressive multi-deal consolidation wave beyond Vizio did not materialize; Walmart Connect otherwise grew through partnerships.

From the High Caliber AI network — see the AI for PR module in the course.