RECEIPT #SCOTT-
DEC 20, 2024
PREDICTION BY
Scott Galloway“America has fallen out of love with brands and in love with people. … People are the new brands.”
FOLLOW-UP
2024-2026 saw the continued rise of creator-led brands, influencer-driven commerce, and personality-driven media. This includes direct-to-consumer brands by creators, and platforms where individual personalities are stronger draws than corporate brands. The observable trajectory of marketing budgets aligns with the thesis that 'people are the new brands.'
ORIGINAL SOURCE
www.profgalloway.com