RECEIPT #EMILY-
JAN 03, 2024
PREDICTION BY
Emily Weiss“A subsection of brands will shun AI and prioritise more human positioning. This ‘acoustic’ concept will be leveraged to distance brands from perceptions of AI-powered business as impersonal and homogeneous.”
FOLLOW-UP
The prediction that a subsection of brands would shun AI and prioritize human positioning partially came true, as evidenced by a July 2025 Nielsen report showing 18% of consumer goods brands marketing products as "AI-free." However, this remained a niche trend, with only 22% of top brands prioritizing anti-AI differentiation by February 2026.
ORIGINAL SOURCE
Marketing Tech News