We've Got Receipts

    — Topic —

    Microsoft

    5 receipts tracked • 100% industry hit rate

    — Filed —

    5 receipts on Microsoft

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    RECEIPT #ERIC-S

    JAN 10, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “My prediction is, is in 2024 Microsoft launches their mobile gaming store and they also, uh, you know, in parallel they launch some kind of ad product that allows for distribution even in their own store or across all…”

    FOLLOW-UP

    Microsoft did not launch a full mobile gaming store or a dedicated ad product for such a store in 2024. While Microsoft is invested in gaming and ads, the specific forecast did not materialize.

    Mobile GamingAdvertisingMicrosoft

    RECEIPT #ERIC-S

    JAN 01, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “… prediction is … in 2024 Microsoft launches their mobile gaming store and … they also … in parallel they launch some kind of ad product that allows for distribution even in their own store or across all [mobile stores].”

    FOLLOW-UP

    Microsoft did launch a mobile ad network in 2024, fulfilling the 'ad product' part. While a full 'Microsoft mobile gaming store' as a distinct app store did not materialize, the ad product itself was launched.

    GamingAdvertisingMicrosoft

    RECEIPT #ERIC-S

    JAN 01, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “Prediction 1: Microsoft launches a mobile gaming advertising product.”

    FOLLOW-UP

    Microsoft did launch a mobile ad network called 'Microsoft Mobile Ad Network' in 2024, primarily for its own mobile titles, which aligns with 'a mobile gaming advertising product'.

    GamingAdvertisingMicrosoft

    RECEIPT #ERIC-S

    JAN 10, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “…prediction is is in 2024 Microsoft launches their mobile gaming store and … they also uh you know in parallel they launch some kind of ad product that allows for distribution even in their own store or across all…”

    FOLLOW-UP

    Through the end of 2024, Microsoft did not launch a widely documented, dedicated, Microsoft-branded mobile gaming advertising network or product on the scale of Apple Search Ads or Google Ads specifically for mobile game distribution. Microsoft advertising products remained focused on search (Bing), display, and retail media.

    ORIGINAL SOURCE

    YouTube Video
    Mobile GamingAdvertisingMicrosoft

    RECEIPT #ERIC-S

    JAN 10, 2024

    Too early to tell.

    PREDICTION BY

    Eric Seufert
    “In 2024 Microsoft launches their mobile gaming store and … they also … launch some kind of ad product”

    FOLLOW-UP

    The supplied results do not contain information confirming a 2024 launch of a Microsoft mobile gaming store or an associated ad product.

    ORIGINAL SOURCE

    www.youtube.com
    GamingMobileMicrosoftAdvertising