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    Real Time

    1 receipt tracked • 50% industry hit rate

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    RECEIPT #TIM-AR

    JAN 17, 2014

    Partially right.

    PREDICTION BY

    Tim Armstrong
    “Big brands will soon embrace real-time, advertising campaigns, where media is inserted into trending news. ... AOL will be at the ‘forefront.’”

    FOLLOW-UP

    Real-time and programmatic advertising, including newsjacking and social media campaigns, expanded significantly and became standard. However, AOL did not become the widely recognized 'forefront' platform compared to Google, Meta, and Amazon in this space.

    ORIGINAL SOURCE

    Beet.TV
    AdvertisingProgrammaticReal-time