RECEIPT #TIM-AR
AUG 07, 2013
PREDICTION BY
Tim Armstrong“a decade-long transition that will redirect of billions dollars from advertising to-based web video advertising.”
FOLLOW-UP
Between 2013 and 2023, there was a substantial shift of ad spending into online video, primarily through programmatic channels. Digital video ad spend grew into tens of billions annually, and the ad-tech ecosystem underwent significant consolidation, aligning with Armstrong's forecast.
ORIGINAL SOURCE
Forbes