The short version

Anthony Katsur predicted on January 28, 2025: “It will be the year of identity solutions, the year of ID-less [solutions] for, I think, the next decade. I think this is a 10-year trajectory we’re on. And I think it’s a combination of regulatory forces, machinations of Big Tech is what I think is going to drive this.” Verdict: Still evolving.…

Prediction by

Anthony Katsur

On January 28, 2025

“It will be the year of identity solutions, the year of ID-less [solutions] for, I think, the next decade. I think this is a 10-year trajectory we’re on. And I think it’s a combination of regulatory forces, machinations of Big Tech is what I think is going to drive this.”

Follow-up

This prediction covers a 10-year trajectory starting in 2025. Early indicators in 2025-2026 show identity and ID-less solutions are indeed central topics in ad tech, driven by regulation and Big Tech changes, aligning with the prediction's initial direction. It is still too early for a full verdict.

From the High Caliber AI network — see the AI for PR module in the course.