RECEIPT #ANTHON
JAN 28, 2025
PREDICTION BY
Anthony Katsur“It will be the year of identity solutions, the year of ID-less [solutions] for, I think, the next decade. I think this is a 10-year trajectory we’re on. And I think it’s a combination of regulatory forces, machinations of Big Tech is what I think is going to drive this.”
FOLLOW-UP
This prediction covers a 10-year trajectory starting in 2025. Early indicators in 2025-2026 show identity and ID-less solutions are indeed central topics in ad tech, driven by regulation and Big Tech changes, aligning with the prediction's initial direction. It is still too early for a full verdict.
ORIGINAL SOURCE
podcasts.apple.com