The short version

Ari Paparo predicted on October 6, 2024: ““It’s very possible and it’s also a clean outcome… it’s quite easy actually just spin out DFP, the problem is solved. Um and I think it’s very possible that will be the outcome, uh I would say 75% is my current estimate.”” Verdict: Still evolving. As of mid-2026, U.S. and EU antitrust cases…

Prediction by

Ari Paparo

On October 6, 2024

““It’s very possible and it’s also a clean outcome… it’s quite easy actually just spin out DFP, the problem is solved. Um and I think it’s very possible that will be the outcome, uh I would say 75% is my current estimate.””

Follow-up

As of mid-2026, U.S. and EU antitrust cases against Google's ad tech business have advanced, but no announced remedy has yet required spinning off DFP / Google Ad Manager. Public reporting on remedies focuses on potential structural separation or conduct remedies, but no completed, executed spin-out of DFP has occurred. Google continues to operate Google Ad Manager as an integrated product.

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