— Topic —

    Antitrust

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    — Filed —

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    RECEIPT #ARI-PA

    OCT 06, 2024

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    “It’s very possible and it’s also a clean outcome… it’s quite easy actually just spin out DFP, the problem is solved. Um and I think it’s very possible that will be the outcome, uh I would say 75% is my current estimate.”

    FOLLOW-UP

    As of mid-2026, U.S. and EU antitrust cases against Google's ad tech business have advanced, but no announced remedy has yet required spinning off DFP / Google Ad Manager. Public reporting on remedies focuses on potential structural separation or conduct remedies, but no completed, executed spin-out of DFP has occurred. Google continues to operate Google Ad Manager as an integrated product.