The short version

Ben Thompson predicted on June 12, 2024: “I was bracing for Apple to have Sam Altman in a video and just generally introduce a really clumsy OpenAI and/or ChatGPT integration where Apple is ceding like 95% of the AI tasks to ChatGPT, when in fact, what’s actually happening is Apple will execute 95% of the AI features that we saw…

Prediction by

Ben Thompson

On June 12, 2024

“I was bracing for Apple to have Sam Altman in a video and just generally introduce a really clumsy OpenAI and/or ChatGPT integration where Apple is ceding like 95% of the AI tasks to ChatGPT, when in fact, what’s actually happening is Apple will execute 95% of the AI features that we saw on Monday, and then 5% will be handled by OpenAI.”

Follow-up

Apple's announced strategy largely aligns with Thompson's prediction, emphasizing Apple's own AI processing for most tasks, with OpenAI handling specific integrations. Precise quantification (95%/5%) is not publicly available.

From the High Caliber AI network — see the AI for PR module in the course.