The short version

Ben Thompson predicted on October 29, 2024: “transform advertising, not just by generating copy and images, but by predicting the ads and content that people want to see.” Verdict: Called it. Meta's financial reports and industry commentary (2024-2025) confirm strong ad revenue growth attributed to AI-driven tools, aligning with Thompson's prediction of AI enhancing ad performance through prediction and generation.…

Prediction by

Ben Thompson

On October 29, 2024

“transform advertising, not just by generating copy and images, but by predicting the ads and content that people want to see.”

Follow-up

Meta's financial reports and industry commentary (2024-2025) confirm strong ad revenue growth attributed to AI-driven tools, aligning with Thompson's prediction of AI enhancing ad performance through prediction and generation.

From the High Caliber AI network — see the AI for PR module in the course.