The short version

Brian Wieser predicted on December 10, 2024: “Last week, Wieser… published his quarterly forecast of industry growth, finding that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%.” Verdict: Called it. Wieser's December 2024 prediction of 4.5% growth…

Prediction by

Brian Wieser

On December 10, 2024

“Last week, Wieser… published his quarterly forecast of industry growth, finding that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%.”

Follow-up

Wieser's December 2024 prediction of 4.5% growth for 2025 was subsequently downgraded to 3.6% by March 2025, confirming the prediction that he would 'tamp down' expectations for the new year (2025).

From the High Caliber AI network — see the AI for PR module in the course.