The short version

Brian Wieser predicted on September 4, 2024: “Wieser now projects that 2024 will grow 7.2% over 2023. … Importantly, the growth estimate excludes what is projected to be a banner year for U.S. political ad spending, which if added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included.” Verdict: Called it.…

Prediction by

Brian Wieser

On September 4, 2024

“Wieser now projects that 2024 will grow 7.2% over 2023. … Importantly, the growth estimate excludes what is projected to be a banner year for U.S. political ad spending, which if added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included.”

Follow-up

Wieser's September forecast of 7.2% U.S. ad growth excluding political and 10.5% including political was highly accurate. Later reporting confirmed total U.S. ad spend reached about $397 billion, with ~16 billion from political, aligning with his projections and an overall ~9% growth rate.

From the High Caliber AI network — see the AI for PR module in the course.