The short version

Brian Wieser predicted on March 25, 2024: “U.S. ad industry revenue should increase a bit more this quarter and year than previously expected thanks to improved economic conditions and forecasts… The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.” Verdict: Partially right. Wieser's March 2024 forecast of 5.6% growth for the U.S.…

Prediction by

Brian Wieser

On March 25, 2024

“U.S. ad industry revenue should increase a bit more this quarter and year than previously expected thanks to improved economic conditions and forecasts… The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.”

Follow-up

Wieser's March 2024 forecast of 5.6% growth for the U.S. ad industry in 2024 (excluding political) was later revised upward repeatedly to 7.2% by September 2024, indicating the actual performance was stronger than initially predicted in March.

From the High Caliber AI network — see the AI for PR module in the course.