The short version

Brian Wieser predicted on April 21, 2024: “For this year, digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.” Verdict: Called it. Wieser forecast 10.7% growth in 2024 U.S. digital ad revenue. The IAB/PwC full-year report found 14.9% growth to $258.6 billion, so actual growth exceeded the forecast.

Prediction by

Brian Wieser

On April 21, 2024

“For this year, digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.”

Follow-up

Wieser forecast 10.7% growth in 2024 U.S. digital ad revenue. The IAB/PwC full-year report found 14.9% growth to $258.6 billion, so actual growth exceeded the forecast.

From the High Caliber AI network — see the AI for PR module in the course.