The short version

Brian Wieser predicted on April 21, 2024: “For this year, digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.” Verdict: Still evolving. Finalized 2024 digital ad revenue growth data is not yet publicly aligned across different forecasters due to varying definitions and inclusiveness (e.g., search, social, commerce media, global vs. U.S.).

Prediction by

Brian Wieser

On April 21, 2024

“For this year, digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.”

Follow-up

Finalized 2024 digital ad revenue growth data is not yet publicly aligned across different forecasters due to varying definitions and inclusiveness (e.g., search, social, commerce media, global vs. U.S.).

From the High Caliber AI network — see the AI for PR module in the course.