— Topic —

    Ad Revenue Growth

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    RECEIPT #BRIAN-

    APR 21, 2024

    Story still evolving.

    PREDICTION BY

    Brian Wieser
    For this year, digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.

    FOLLOW-UP

    Finalized 2024 digital ad revenue growth data is not yet publicly aligned across different forecasters due to varying definitions and inclusiveness (e.g., search, social, commerce media, global vs. U.S.).

    ORIGINAL SOURCE

    Forbes