The short version

Brian Wieser predicted on December 10, 2024: “Last week, Wieser…published his quarterly forecast of industry growth, finding that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%.” Verdict: Partially right. Wieser's 4.5% growth forecast for 2025 was subsequently…

Prediction by

Brian Wieser

On December 10, 2024

“Last week, Wieser…published his quarterly forecast of industry growth, finding that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%.”

Follow-up

Wieser's 4.5% growth forecast for 2025 was subsequently revised both down to 3.6% (March 2025) and then up to 6.0% (June 2025) as new data emerged. The forecast did not remain stable.

From the High Caliber AI network — see the AI for PR module in the course.