The short version

Brian Wieser predicted on April 21, 2024: “For this year [2024], digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.” Verdict: Still evolving. While later forecasts mention digital share projections, the provided snippets do not contain specific realized data on digital ad revenue growth for 2024 to confirm or deny the 10.7%…

Prediction by

Brian Wieser

On April 21, 2024

“For this year [2024], digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.”

Follow-up

While later forecasts mention digital share projections, the provided snippets do not contain specific realized data on digital ad revenue growth for 2024 to confirm or deny the 10.7% prediction.

From the High Caliber AI network — see the AI for PR module in the course.