The short version

Brian Wieser predicted on June 1, 2024: “It will reach $15.1 billion this year [2024] … With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.” Verdict: Too early to tell. Wieser forecast $15.1B in 2024 US political ad spend on his own model's scope (vs his in-scope 2020 figure of $14.1B),…

Prediction by

Brian Wieser

On June 1, 2024

“It will reach $15.1 billion this year [2024] … With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.”

Follow-up

Wieser forecast $15.1B in 2024 US political ad spend on his own model's scope (vs his in-scope 2020 figure of $14.1B), bringing total 2024 US ad revenue to ~$384B. The tracked-buys total measured by AdImpact came in at ~$11B (NBC News, Nov 2024) - a narrower scope (AdImpact's 2020 figure was $9B vs GroupM's $14B for the same cycle), so the measures are not directly comparable and the specific $15.1B cannot be cleanly judged against the tracked total.

From the High Caliber AI network — see the AI for PR module in the course.