Receipt
Filed July 21, 2026
The short version
Brian Wieser predicted on June 1, 2024: “It will reach $15.1 billion this year [2024] … With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.” Verdict: Too early to tell. This is a full-year forecast for 2024. The final, audited figures for 2024 political ad spend are not yet available to…
Prediction by
Brian Wieser
On June 1, 2024
“It will reach $15.1 billion this year [2024] … With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.”
Follow-up
This is a full-year forecast for 2024. The final, audited figures for 2024 political ad spend are not yet available to confirm this prediction.
Original source
www.adweek.comFrom the High Caliber AI network — see the AI for PR module in the course.