The short version

Brian Wieser's prediction, paraphrased from the linked source (March 25, 2024): Wieser forecast that U.S. digital ad spending, excluding political, would rise from 64% in 2023 to 76% by 2028. Verdict: Too early to tell. Wieser forecast U.S. digital advertising would reach 76% of ad spending, excluding political, by 2028, up from 64% in 2023. The 2028 test window is…

Prediction by

Brian Wieser

On March 25, 2024

Paraphrase: Wieser forecast that U.S. digital ad spending, excluding political, would rise from 64% in 2023 to 76% by 2028.

Follow-up

Wieser forecast U.S. digital advertising would reach 76% of ad spending, excluding political, by 2028, up from 64% in 2023. The 2028 test window is still open; the final share is not yet known.

From the High Caliber AI network — see the AI for PR module in the course.