— Topic —

    Digital Ad Spending

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    1 receipt on Digital Ad Spending

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    RECEIPT #BRIAN-

    MAR 25, 2024

    Too early to tell.

    PREDICTION BY

    Brian Wieser
    Wieser projects U.S. digital ad spending -- excluding political -- will rise from 64% last year to 76% by 2028.

    FOLLOW-UP

    The outcome is not yet fully knowable by 2026 from the provided results, because the forecast extends to 2028 and no later verification is included in your search set.

    ORIGINAL SOURCE

    MediaPost