The short version

Brian Wieser predicted on April 21, 2024: “Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, **by my calculations about 19% of all ad spend**.” Verdict: Too early to tell. The prediction for retail media reaching 19% of all ad spend is for 2028, which is in the future. While retail…

Prediction by

Brian Wieser

On April 21, 2024

“Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, **by my calculations about 19% of all ad spend**.”

Follow-up

The prediction for retail media reaching 19% of all ad spend is for 2028, which is in the future. While retail media has shown significant growth in 2024-2025, confirming the general trend, the specific numeric claim for 2028 cannot yet be verified.

From the High Caliber AI network — see the AI for PR module in the course.