The short version

Brian Wieser predicted on April 10, 2024: “His strategic advisory firm, Madison and Wall, is just over one year old, and Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%.” Verdict: Partially right. Wieser revised his 2024 ad growth forecast multiple times, with later forecasts for 7.2% growth, indicating the initial 5.6%…

Prediction by

Brian Wieser

On April 10, 2024

“His strategic advisory firm, Madison and Wall, is just over one year old, and Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%.”

Follow-up

Wieser revised his 2024 ad growth forecast multiple times, with later forecasts for 7.2% growth, indicating the initial 5.6% prediction was surpassed. However, the exact outcome of 2024 ad growth won't be definitively known until the year concludes.

From the High Caliber AI network — see the AI for PR module in the course.