We've Got Receipts

    — Topic —

    Ad Growth

    2 receipts tracked • 50% industry hit rate

    — Filed —

    2 receipts on Ad Growth

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    RECEIPT #BRIAN-

    APR 10, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “His strategic advisory firm, Madison and Wall, is just over one year old, and Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%.”

    FOLLOW-UP

    Wieser revised his 2024 ad growth forecast multiple times, with later forecasts for 7.2% growth, indicating the initial 5.6% prediction was surpassed. However, the exact outcome of 2024 ad growth won't be definitively known until the year concludes.

    Ad Growth

    RECEIPT #BRIAN-

    SEP 04, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “Wieser “believes things will naturally decelerate in the back half and eventually level out to a more typical, mid-single-digit growth rate – down from 7.2% overall in 2024 to 5.3% in 2025.””

    FOLLOW-UP

    The prediction of deceleration was right, but the specific 5.3% growth rate for 2025 was revised downward by Wieser himself, suggesting it was an overestimation.

    ORIGINAL SOURCE

    AdExchanger
    Ad Growth