The short version

Brian Wieser predicted on April 21, 2024: “Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser.” Verdict: Still evolving. Full-year 2024 actual U.S. ad spend data are not yet fully consolidated in one definitive public figure due to varying definitions and reporting lags across industry trackers.

Prediction by

Brian Wieser

On April 21, 2024

“Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser.”

Follow-up

Full-year 2024 actual U.S. ad spend data are not yet fully consolidated in one definitive public figure due to varying definitions and reporting lags across industry trackers.

From the High Caliber AI network — see the AI for PR module in the course.