The short version

Brian Wieser predicted on January 3, 2024: “Ad revenue in the US is set to grow in 2024. … Although the relative highs of 2023 will be hard to repeat, he predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.” Verdict: Partially right. Wieser's prediction for 9% ad growth including political…

Prediction by

Brian Wieser

On January 3, 2024

“Ad revenue in the US is set to grow in 2024. … Although the relative highs of 2023 will be hard to repeat, he predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.”

Follow-up

Wieser's prediction for 9% ad growth including political spending was close to the actual ~9% full-year U.S. ad revenue growth. However, his initial 'roughly 5%' forecast excluding political spending was lower than the actual outcome, which was closer to 7.2% excluding political.

From the High Caliber AI network — see the AI for PR module in the course.