The short version

Brian Wieser predicted on September 9, 2024: “If the economy keeps churning, he expects to credit that to the rise of retail media as well as a wave of ‘cross-border spending originating with overseas marketers, especially those based in China such as Temu and Shein.’” Verdict: Called it. Retail media and cross-border e-commerce marketers like Temu and Shein continued to…

Prediction by

Brian Wieser

On September 9, 2024

“If the economy keeps churning, he expects to credit that to the rise of retail media as well as a wave of ‘cross-border spending originating with overseas marketers, especially those based in China such as Temu and Shein.’”

Follow-up

Retail media and cross-border e-commerce marketers like Temu and Shein continued to be cited as significant drivers of ad spending throughout 2024.

From the High Caliber AI network — see the AI for PR module in the course.