The short version

Brian Wieser predicted on March 25, 2024: “Wieser now projects the U.S. ad economy will expand 5.6% this year — up from the 4.3% he originally projected in September 2023, and up from 5.2% in his last upward revision in November 2023.” Verdict: Partially right. Wieser later revised this forecast upward multiple times, eventually projecting 7.2% growth for 2024 (excluding…

Prediction by

Brian Wieser

On March 25, 2024

“Wieser now projects the U.S. ad economy will expand 5.6% this year — up from the 4.3% he originally projected in September 2023, and up from 5.2% in his last upward revision in November 2023.”

Follow-up

Wieser later revised this forecast upward multiple times, eventually projecting 7.2% growth for 2024 (excluding political), indicating the market performed better than this initial 5.6% forecast. The forecast was directionally correct in predicting growth, but the magnitude was too low.

From the High Caliber AI network — see the AI for PR module in the course.