The short version

Ed Hayes predicted on January 8, 2026: “A global readjustment [toward analog experiences] would have huge implications for brands and the marketing mix, with higher value, higher interest categories changing behavior in favour of analog – a part return to permanence, slowness and humanity.” Verdict: Partially right. Analog niches expanded but no full global readjustment occurred, with digital ad spend…

Prediction by

Ed Hayes

On January 8, 2026

“A global readjustment [toward analog experiences] would have huge implications for brands and the marketing mix, with higher value, higher interest categories changing behavior in favour of analog – a part return to permanence, slowness and humanity.”

Follow-up

Analog niches expanded but no full global readjustment occurred, with digital ad spend still growing.

From the High Caliber AI network — see the AI for PR module in the course.