RECEIPT #ED-HAY
JAN 08, 2026
PREDICTION BY
Ed Hayes“A global readjustment [toward analog experiences] would have huge implications for brands and the marketing mix, with higher value, higher interest categories changing behavior in favour of analog – a part return to permanence, slowness and humanity.”
FOLLOW-UP
Analog niches expanded but no full global readjustment occurred, with digital ad spend still growing.
ORIGINAL SOURCE
The Drum