— Topic —

    Consumer Trends

    2 receipts tracked • 50% industry hit rate

    — Filed —

    2 receipts on Consumer Trends

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    RECEIPT #TIFFAN

    APR 27, 2024

    Partially right.

    PREDICTION BY

    Tiffany Hsu
    Una tendencia que, en mi opinión, no durará mucho es la estética utility. Esta tendencia parece algo agotada, ya que las siluetas se están refinando y las proporciones evolucionan. Por eso, resulta menos relevante y no tendrá un impacto a largo plazo.

    FOLLOW-UP

    The 'utility' aesthetic did not disappear entirely but receded from being a dominant, long-lasting macro-trend, with focus shifting to more refined tailoring and 'quiet luxury'. Utility elements are still present but used more subtly, supporting the idea that it persisted as a sub-trend but not a core long-term force.

    ORIGINAL SOURCE

    FashionUnited

    RECEIPT #ED-HAY

    JAN 08, 2026

    Partially right.

    PREDICTION BY

    Ed Hayes
    A global readjustment [toward analog experiences] would have huge implications for brands and the marketing mix, with higher value, higher interest categories changing behavior in favour of analog – a part return to permanence, slowness and humanity.

    FOLLOW-UP

    Analog niches expanded but no full global readjustment occurred, with digital ad spend still growing.