The short version

Eric Seufert predicted on October 6, 2024: “The fundamental flaw with “agentic commerce” or “agentic advertising” is that it violates the motivations of retail outlets to 1) control the customer relationship and 2) monetize their first-party data with advertising. Amazon and Shopify are blocking AI agents because they want to retain ownership of discovery.” Verdict: Still evolving. The concept of…

Prediction by

Eric Seufert

On October 6, 2024

“The fundamental flaw with “agentic commerce” or “agentic advertising” is that it violates the motivations of retail outlets to 1) control the customer relationship and 2) monetize their first-party data with advertising. Amazon and Shopify are blocking AI agents because they want to retain ownership of discovery.”

Follow-up

The concept of agentic commerce is still developing, and whether retailers will continue to block AI agents or form narrowly scoped partnerships remains to be seen. The core motivation of controlling customer relationships and monetizing first-party data still holds true for major retailers like Amazon and Shopify.

From the High Caliber AI network — see the AI for PR module in the course.