The short version

Eric Seufert predicted on December 29, 2023: “Mobile maven Eric Seufert has proclaimed that everything is an ad network and nowhere is that more evident that in the e-commerce arena.” Verdict: Called it. Retail media networks saw significant growth, with new platforms emerging and existing ones expanding, aligning with Seufert's "everything is an ad network" thesis.

Prediction by

Eric Seufert

On December 29, 2023

“Mobile maven Eric Seufert has proclaimed that everything is an ad network and nowhere is that more evident that in the e-commerce arena.”

Follow-up

Retail media networks saw significant growth, with new platforms emerging and existing ones expanding, aligning with Seufert's "everything is an ad network" thesis.

From the High Caliber AI network — see the AI for PR module in the course.