The short version

Sara Fischer predicted on March 29, 2022: “Retail media networks are about to become the third big wave of digital advertising, after search and social.” Verdict: Called it. Fischer called retail media the "third wave" in early 2022. By 2025 retail media surpassed $60B in US ad spend, third-largest channel after search and social, exactly as forecast.

Prediction by

Sara Fischer

On March 29, 2022

“Retail media networks are about to become the third big wave of digital advertising, after search and social.”

Follow-up

Fischer called retail media the "third wave" in early 2022. By 2025 retail media surpassed $60B in US ad spend, third-largest channel after search and social, exactly as forecast.

From the High Caliber AI network — see the AI for PR module in the course.