The short version

Scott Galloway predicted on January 11, 2019: “Amazon becomes one of the five largest media firms by the end of 2020.” Verdict: Called it. Amazon Ads hit ~$21B in 2020 and ~$31B in 2021 — top 4 globally by ad revenue, behind only Google, Meta, and Alibaba.

Prediction by

Scott Galloway

On January 11, 2019

“Amazon becomes one of the five largest media firms by the end of 2020.”

Follow-up

Amazon Ads hit ~$21B in 2020 and ~$31B in 2021 — top 4 globally by ad revenue, behind only Google, Meta, and Alibaba.

From the High Caliber AI network — see the AI for PR module in the course.