The short version

Malorie Benjamin predicted on May 17, 2024: “understanding that the depreciation of cookies is already here in many capacities, she believes 2024 will be filled with many new solutions and providers bringing forward cookie-less measurement platforms.” Verdict: Called it. In May 2024, Benjamin predicted 2024 would see many new cookie-less measurement platforms emerge. This has indeed occurred, with numerous solutions…

Prediction by

Malorie Benjamin

On May 17, 2024

“understanding that the depreciation of cookies is already here in many capacities, she believes 2024 will be filled with many new solutions and providers bringing forward cookie-less measurement platforms.”

Follow-up

In May 2024, Benjamin predicted 2024 would see many new cookie-less measurement platforms emerge. This has indeed occurred, with numerous solutions being developed and implemented in response to privacy changes and cookie deprecation.

From the High Caliber AI network — see the AI for PR module in the course.