The short version

Megan Clarken predicted on June 1, 2022: “Commerce media is forecast to reach about $200 billion in total addressable market by 2024. Putting that into perspective, she said, search will reach about $285 billion by 2024 -- and search had 25 years to get there. That’s how fast commerce media is taking off.” Verdict: Partially right. Directionally accurate that commerce…

Prediction by

Megan Clarken

On June 1, 2022

“Commerce media is forecast to reach about $200 billion in total addressable market by 2024. Putting that into perspective, she said, search will reach about $285 billion by 2024 -- and search had 25 years to get there. That’s how fast commerce media is taking off.”

Follow-up

Directionally accurate that commerce media would grow rapidly, but the specific $200B TAM by 2024 was an aggressive forecast for realized spend, not actual market spend figures.

From the High Caliber AI network — see the AI for PR module in the course.