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    Market Size

    2 receipts tracked • 50% industry hit rate

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    2 receipts on Market Size

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    RECEIPT #MEGAN-

    NOV 01, 2022

    Story still evolving.

    PREDICTION BY

    Megan Clarken
    “At an investor presentation on October 31, CEO Megan Clarken said that Criteo expects to make $1.4 billion in annual revenue ex-TAC in 2025. Criteo's new business solutions, which include retail media and an arm that helps advertisers find and target shoppers on publishers' websites, is predicted to make up $1 billion — or 75% — of revenue. The remaining 25% of revenue will come from Criteo's retargeting business, Clarken said. … Clarken said that Criteo's serviceable market for retail media … will account for $42 billion in ad spend for retailers in 2025.”

    FOLLOW-UP

    The strategic shift towards commerce/retail media becoming the majority of Criteo's business, and retargeting shrinking, is directionally confirmed. Precise 2025 revenue and mix figures are not yet fully auditable but the trend aligns with the prediction.

    ORIGINAL SOURCE

    Business Insider
    Company RevenueRetail MediaRetargetingMarket Size

    RECEIPT #MEGAN-

    JUN 01, 2022

    Partially right.

    PREDICTION BY

    Megan Clarken
    “Commerce media is forecast to reach about $200 billion in total addressable market by 2024. Putting that into perspective, she said, search will reach about $285 billion by 2024 -- and search had 25 years to get there. That’s how fast commerce media is taking off.”

    FOLLOW-UP

    Directionally accurate that commerce media would grow rapidly, but the specific $200B TAM by 2024 was an aggressive forecast for realized spend, not actual market spend figures.

    ORIGINAL SOURCE

    MediaPost
    Commerce MediaAdvertisingMarket Size