The short version

Sam Bloom predicted on August 5, 2025: ““We have reached a ‘wow moment’ in cloud computing. It has never been easier to connect platforms and data across organizations (safely, securely, and anonymously). As this capability merges with AI and new workflows, I believe a surge of innovation will emerge. In the coming years, cloud platforms, AI—and, yes, even data—will be…

Prediction by

Sam Bloom

On August 5, 2025

““We have reached a ‘wow moment’ in cloud computing. It has never been easier to connect platforms and data across organizations (safely, securely, and anonymously). As this capability merges with AI and new workflows, I believe a surge of innovation will emerge. In the coming years, cloud platforms, AI—and, yes, even data—will be the driving forces behind partnerships.””

Follow-up

By mid-2026, cloud platforms and AI are central to how agencies and brands structure partnerships, especially in adtech, CTV, and retail media. PMG's own Alli Marketplace is an example of this thesis playing out.

From the High Caliber AI network — see the AI for PR module in the course.