The short version

Scott Galloway predicted on December 20, 2024: “It’s simple: America has fallen out of love with brands and in love with people… People are the new brands.” Verdict: Called it. The rise of creator-led brands, influencer marketing, and personality-driven media continued, with marketing budgets increasingly flowing to creator platforms and personal brands. This industry evolution aligns with his thesis.

Prediction by

Scott Galloway

On December 20, 2024

“It’s simple: America has fallen out of love with brands and in love with people… People are the new brands.”

Follow-up

The rise of creator-led brands, influencer marketing, and personality-driven media continued, with marketing budgets increasingly flowing to creator platforms and personal brands. This industry evolution aligns with his thesis.

From the High Caliber AI network — see the AI for PR module in the course.