The short version

Scott Galloway predicted on May 18, 2024: “He predicts that TikTok will soon challenge Netflix and Spotify by using its algorithm to dominate more of our entertainment time.” Verdict: Called it. TikTok's usage has expanded into longer-form content and music, encroaching on traditional entertainment time. It remains a significant music discovery engine, and while Netflix and Spotify still dominate their…

Prediction by

Scott Galloway

On May 18, 2024

“He predicts that TikTok will soon challenge Netflix and Spotify by using its algorithm to dominate more of our entertainment time.”

Follow-up

TikTok's usage has expanded into longer-form content and music, encroaching on traditional entertainment time. It remains a significant music discovery engine, and while Netflix and Spotify still dominate their core areas, TikTok is a major rival for marginal entertainment minutes.

From the High Caliber AI network — see the AI for PR module in the course.