The short version

Scott Galloway predicted on August 22, 2024: “One was that we'll see the first streaming service shut down this year as a return to rebundling, cost efficiency and customer satisfaction contribute to a crackdown on streaming services we're willing to subscribe to.” Verdict: Too early to tell. No major, widely recognized subscription video streaming service has fully 'shut down' and…

Prediction by

Scott Galloway

On August 22, 2024

“One was that we'll see the first streaming service shut down this year as a return to rebundling, cost efficiency and customer satisfaction contribute to a crackdown on streaming services we're willing to subscribe to.”

Follow-up

No major, widely recognized subscription video streaming service has fully 'shut down' and disappeared from the market in 2024 as of mid-2026. Several have rebranded, merged catalogs, or been folded into bundles, but they continue to operate. Smaller niche streamers have struggled or been quietly absorbed, but there is no documented case of a significant consumer-facing streaming platform that clearly 'closed down' in 2024 in the sense implied by his prediction (an outright shutdown rather than consolidation or rebranding).

From the High Caliber AI network — see the AI for PR module in the course.