The short version

Scott Galloway predicted on January 5, 2024: “2024 is the year we’ll see TikTok take share from streamers.” Verdict: Called it. TikTok's global usage and time spent continued to grow, directly competing with Netflix and Spotify. Netflix and Spotify faced slowing growth, while TikTok expanded into longer-form content and music discovery, indicating a shift in attention and consistent with the…

Prediction by

Scott Galloway

On January 5, 2024

“2024 is the year we’ll see TikTok take share from streamers.”

Follow-up

TikTok's global usage and time spent continued to grow, directly competing with Netflix and Spotify. Netflix and Spotify faced slowing growth, while TikTok expanded into longer-form content and music discovery, indicating a shift in attention and consistent with the prediction.

From the High Caliber AI network — see the AI for PR module in the course.