The short version

Scott Galloway predicted on August 23, 2024: “In trends for the coming year, Galloway believes ‘the streaming laggards will bounce back,’ but that we will see the first streaming service close down as unbundling and rebundling lead to consolidation in the streaming industry.” Verdict: Partially right. Streaming consolidation occurred, but as of August 31, 2026, no major global streaming service…

Prediction by

Scott Galloway

On August 23, 2024

“In trends for the coming year, Galloway believes ‘the streaming laggards will bounce back,’ but that we will see the first streaming service close down as unbundling and rebundling lead to consolidation in the streaming industry.”

Follow-up

Streaming consolidation occurred, but as of August 31, 2026, no major global streaming service (e.g., Netflix, Disney+, Max) has 'closed down' in the sense of a total platform shutdown. Some rebranded or shifted strategies.

From the High Caliber AI network — see the AI for PR module in the course.