The short version

Scott Galloway predicted on January 5, 2024: “TikTok Comes for Netflix and Spotify. … 2024 is the year we’ll see TikTok take share from streamers.” Verdict: Partially right. TikTok continued to command significant attention, but direct, quantified share-taking from Netflix/Spotify is ambiguous, and the escalating U.S. regulatory threat against TikTok complicated the prediction.

Prediction by

Scott Galloway

On January 5, 2024

“TikTok Comes for Netflix and Spotify. … 2024 is the year we’ll see TikTok take share from streamers.”

Follow-up

TikTok continued to command significant attention, but direct, quantified share-taking from Netflix/Spotify is ambiguous, and the escalating U.S. regulatory threat against TikTok complicated the prediction.

From the High Caliber AI network — see the AI for PR module in the course.