Receipt
Filed August 19, 2026
The short version
Scott Galloway predicted on January 5, 2024: “TikTok Comes for $NFLX and $SPOT.” Verdict: Still evolving. TikTok has expanded into longer-form video and music, increasing competitive pressure on Netflix and Spotify for user attention, though it hasn't become a direct substitute. The competitive dynamic is ongoing.
Prediction by
Scott Galloway
On January 5, 2024
“TikTok Comes for $NFLX and $SPOT.”
Follow-up
TikTok has expanded into longer-form video and music, increasing competitive pressure on Netflix and Spotify for user attention, though it hasn't become a direct substitute. The competitive dynamic is ongoing.
Original source
No Mercy / No Malice (Medium)From the High Caliber AI network — see the AI for PR module in the course.